11 Eleven Project

Have you ever wanted to be part of something huge, important and fun? This is your chance to do something great and creative for yourself and for your fellow human being with your photography. A friend of mine, Danielle Lauren has created a unique project that potential links all of us through our favorite hobby and passion, one important day, 11/11/11. If you like the sound of it, watch the videos below and keep reading below to see how you can get involved…

Eleven is the Magic Number

Imagine being able to see what life is like all around the world on one day. To be able to watch how people in different places live, work and play in diverse ways. To be able to compare the luxuries you take for granted, to the poverty others are used to.

This year, there is a project that plans to realise this vision and shed some light on the way we live around the world. This will be done to capture the similarities and stark contrasts between our lives on earth… and all for a good cause.

The 11Eleven Project is a not-for-profit creative scheme that already has people in over 130 different countries ready to contribute. The aim is to unite people everywhere by connecting them on a single day.

11/11/11 is a date that occurs only once every hundred years, and this year, the 11Eleven Project is asking communities to come together and create a human story like never before.

The exciting aspect is that you, the average citizen, are the contributor. The 11Eleven Project is encouraging us all to muster our creativity in order to help create this unique global narrative.

“Artists are a powerful force – they have a drive, an energy which will get them to extend themselves for a goal or deadline – we really want to harness that energy for good – to ask them to step up and use their passion for something meaningful,” said Danielle Lauren, Creative Director of the 11Eleven Project.

On this day of 11/11/11, people everywhere are being asked to pick up a recording device and create a short film, take a photo, write a blog, compose a piece of music or record a sound as a representation of their environment.

After this date, submitted works will be collated and transformed into a documentary, a photo book and an audio CD. A free screening of the finished documentary will be held globally on 21 September 2012 – UN International Day of Peace.

“I always believed that artists could contribute to making the world a better place. I want them to use their passion for entertainment and storytelling to positively contribute,” said Miss Lauren.

The project has already captured the attention of esteemed artists around the world, including Grammy award-winner Imogen Heap, Oscar-winning cinematographer Russell Boyd and Emmy award-winning Marcus Gillezeau, who will all be contributing to the production process. As Music Executive Producer, Imogen Heap will be producing the score for the final documentary.

“I really love the idea of capturing a snapshot of the world in a day in music, sound, vision and story,” said Imogen Heap.

Although the project may be reminiscent of previous ventures, unlike anything done before, the 11Eleven Project’s aim is to raise awareness for, and help achieve the UN’s 8 Millennium Development Goals. The entire project is not-for-profit, and the money made from the sales of the DVDs, photo books and CDs will be donated to various charities including The Hunger Project, The WWF and Save The Children.

This is an opportunity to bring individuals together as a collective, disregarding race, gender and societal boundaries to celebrate the similarities and differences between our ways of life.

The 11Eleven Project is your unique chance to have your work displayed in collaboration with award winning artists from around the world… what will you contribute?

How to get involved

Register online at www.11elevenproject.com
Record your story on 11/11/11
Upload your work to the website from 11/11/11 – 22/11/11
Watch your contribution become part of a global narrative

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